Communication in Business involves communicating business information both inside and outside the organization. Internal communication in business includes the corporate vision and strategy, goals, plans, corporate culture of the organization, motivation and things that make a business organization successful in house. External communication in business involves marketing, advertising, customer relations, business negotiations and things dealing out of the business immediate environment.
There are studies done in relation to communication in business showing that nothing is better than the good old face-to-face communication between the workforce and the management. It was found out during a European study that those businesses with managers that used intranet , emails and video- conferences ended up with issues unresolved or not handled properly between the workforce and management because it was not done in person.
The use of intranet, email, faxes and voice mail is good to transport messages containing general data. Any kind of factual data that is not associated with emotions is fine to be relayed this way. But communication in business involving emotions is better done in the flesh. Things like expressing different opinions are far better done in person than with the use of electronic correspondence. Body language, vocal tone and expression cannot be accurately transferred for an important emotional transmission of information with an electronic device. The person must actually feel the emotional impact of the communication for better or worse. Electronic intermediaries cannot replace emotional communication in business. This goes for enthusiasm for goals as well as firing someone.
There have been studies done analyzing the dynamics of what makes a sales person successful in his endeavors. A good salesman is one who can talk to customers in terms they can understand. A successful communication in business should be done in terms of speaking in a language that is understandable to those you are communicating with. To make a dynamic presentation don’t tell everything you know. Talk about only what the people you are speaking to need to know about. This means do your homework also. Sort out all the data you have and only present that information which is pertinent to your business communication. This helps those you speak to take more productive action based on what you say to them. Make the information relevant to the audience. This gives them a connection to what you are talking about.
It’s also good to be able to listen as well. You need to listen to in house and out house communications in business. Make time to listen to what in house staffers have to say. This helps unify the business organization as a two way street where everyone is on the same team. The same is true for the consumers. Listen to what they have to say as well. It can help with business execution of products that the business or organization produces for consumer consumption. Poor communication in business results in misunderstanding and mistrust on both sides of the business fence. This can extend to both within and on the outside a business.