How Is Communication In Business Achieved?

Communication in Business involves communicating business information both inside and outside the organization. Internal communication in business includes the corporate vision and strategy, goals, plans, corporate culture of the organization, motivation and things that make a business organization successful in house. External communication in business involves marketing, advertising, customer relations, business negotiations and things dealing out of the business immediate environment.

There are studies done in relation to communication in business showing that nothing is better than the good old face-to-face communication between the workforce and the management. It was found out during a European study that those businesses with managers that used intranet , emails and video- conferences ended up with issues unresolved or not handled properly between the workforce and management because it was not done in person.

The use of intranet, email, faxes and voice mail is good to transport messages containing general data. Any kind of factual data that is not associated with emotions is fine to be relayed this way. But communication in business involving emotions is better done in the flesh. Things like expressing different opinions are far better done in person than with the use of electronic correspondence. Body language, vocal tone and expression cannot be accurately transferred for an important emotional transmission of information with an electronic device. The person must actually feel the emotional impact of the communication for better or worse. Electronic intermediaries cannot replace emotional communication in business. This goes for enthusiasm for goals as well as firing someone.

There have been studies done analyzing the dynamics of what makes a sales person successful in his endeavors. A good salesman is one who can talk to customers in terms they can understand. A successful communication in business should be done in terms of speaking in a language that is understandable to those you are communicating with. To make a dynamic presentation don’t tell everything you know. Talk about only what the people you are speaking to need to know about. This means do your homework also. Sort out all the data you have and only present that information which is pertinent to your business communication. This helps those you speak to take more productive action based on what you say to them. Make the information relevant to the audience. This gives them a connection to what you are talking about.

It’s also good to be able to listen as well. You need to listen to in house and out house communications in business. Make time to listen to what in house staffers have to say. This helps unify the business organization as a two way street where everyone is on the same team. The same is true for the consumers. Listen to what they have to say as well. It can help with business execution of products that the business or organization produces for consumer consumption. Poor communication in business results in misunderstanding and mistrust on both sides of the business fence. This can extend to both within and on the outside a business.

A Look At Effective Business Communication

Communication skills are very important in business. You have to be able to effectively communicate ideas to insure a successful enterprise. When one runs a business one has to interact with other people on some level, even if you are a sole proprietor without a staff. That is why effective business communication is essential.

The first thing for effective business communication whether orally or written is to consider the objectives you are trying to communicate. The objectives have to be clear in your mind so you can execute them clearly. You want the people you are communicating with to receive the objective correctly so they will be in agreement with what you are trying to accomplish. Remember for effective business communication you must have good language skills both orally and written. You must be able to articulate your points to achieve what you want.

Another good point in analyzing how effective business communication is executed is what kind of audience are you speaking to or writing for. When utilizing effective business communication skills it is very important that you have a positive attitude so you will be received positively. If one is negative and unmotivated then that is what he’s going to get back. With effective business communication what we give out is what we receive for the most part.

Another thing to consider when utilizing effective business communication is ones credibility. How believable are you and do you believe what you are saying. That makes a big difference in winning people over to your point of view. If you are honest in relaying information for both better and worse you are in a better position to have people on your side.

Try to use creative oral and written approaches. The easiest way to loose the ones you are trying to communicate with is to be boring, use jargon and be repetitious. No one not even you want to hear or read the same things over and over. You have to be innovative with your communication skills to be effective with a repetitive idea. Keep in mind boring is mind numbing not mind stimulating.

One of the best effective business communication skills to have is motivation. First you must be motivated by what you do and then you will be able to motivate others. If you have a service to offer make sure that those you are communicating to understand how much that service could benefit them as it is benefiting you. This is one of the best tools to use win over those you are communicating with.

Remember you are a human being just like the people you are communicating with. You must treat them with the same courtesy and respect that you would want to be treated with. To be effective in the business realm even as a one-person enterprise you must give to get. That is what communication is about. You are sending out information that you want others to receive to benefit both parties.

Perfecting Verbal Communication Skills

If there is something you can definitely try in your capacity as a professional in any field, it is to make sure you have communicated as desired. This follows that an improvement of verbal communication skills must be done all the way. In case a single statement happens to be true, it qualifies that another statement also must be true; something the brain has a way of alerting us to.

Giving a choice illusion is a strategy many people try. There are times when there is hardly any choice or any other way but issuing some order that will annoy a segment of workers or the people as a whole. Thus, one must provide a choice illusion, a technique that works superbly with children. For instance, a parent might ask a child whether he or she would like to go run to bed in ten or twenty minutes, something that might seemingly be offering some choice although the truth is the child has to be asleep in twenty minutes maximum. Something that is similar is the way a carrot is dangled or a positive result for that matter in the midst of folks to have them carryout something. A good example is saying that once people have listened in an attentive manner, they will definitely remember a lot. It is something that offers people a lot of incentive and reward after they have listened as compared to just commanding them to pay attention, a very subtle way of building verbal communication skills.

Some people have been able to perfect the use of metaphors and analogies. Obviously, people usually have rather short spans of attention and one can try to continue listening by giving some story and make words to live for the audience to make sure they have remained in their heads with a lot of metaphors and a lot of images that they can use to relate.

Always avoid being negative but strive to be positive. Nobody likes being told or commanded to do anything. Also, it is never an advice that is constructive to have something forbidden. It is a rather effective kind of strategy to let people realize the things that must be done and thus people must be really positive when it comes to communicating. These are the kind of guidelines able to build one’s verbal communication skills and be an effective communicator when they are expected to.

Supervisors, managers and executives understand the crucial nature of effective communication at work and should never be taken lightly. Due to poor communication, there could be negativity, conflict and mistakes done at the office and people are always apologizing for the little things they have said and but came out negative.

There are a number of barriers to communication, one of them being unaware of efficient verbal communication skills and being in a state of hurriedness all the time. Effective communication at work is very important if success is to be accomplished at the workplace and improving your skills of communication will definitely come to your aid.

Verbal Communication Skills for the Workplace

At the workplace, there are a number of things that must be tried to effectively communicate and build verbal communication skills. One of this is personal contact. You could be wondering why so many organizations and companies out there are utilizing dollars in their thousands to have sales people traversing the nation when a phone call could suffice and save on cost. The reason why this happens is that people have a way of relating to others better after they have met face to face and even read the body language of the other individual. At that time people even feel the connection created by the energy of their meeting. You are also able to shake the hand of another person and smile at the same time while greeting them, something that leaves a very powerful connection.

Development of a network is also one of the best verbal communication skills builders. Obviously, there is nobody who has been able to become successful on his or her own. In any company, success is the effort of a team and thus one must take the initiative to understand employees and managers in the various departments in the company and also meet other new folks who work in other professional organizations. Also, if you end up as an active member of the community you live, issues of verbal communication skills will not grapple your professional life one bit.

Another thing that could build your skills in verbal communication is being courteous. If you are courteous, you are letting people know how much you can be trusted and you also care. Some ‘thank you’ to an employee lets them know you appreciate, something that is quite important since appreciation is something that most employees are in search of from the management. If you say something like “would you kindly…” as compared to a blatant “Please…” lets sound a little bit dogmatic while at the same time improving the relationship one has with employees.

Another strategy in perfecting verbal communication skills is being as clear as you can. It is obvious that people always hear a number of things rather differently and thus might end up rather hesitant in asking one to explain what was said. You could enquire from them when you were able to explain clearly to confirm that your listeners did understand what you were putting across.

Compromise is also a very important strategy that works fine in making sure tension has been decreased in case of a conflict. You could enquire loudly what the best for the organization is something that will give the people a very distinct perspective on the request and they will definitely be less tensed and conflict prone on a personal level.

It is also important to look or be really interested and interesting at the same time. As much as the verbal communication skills will come to play mostly within the workplace at a business level, you will find that sharing a little about your personal life or side could help. Make it interesting as you share experiences that are interesting and connect with employees.

What is Effective Communication?

4:30 PM. Two co-workers are arguing if the press-release of the newest product of their company, scheduled to 5PM, should be postponed. One says, “Of course it should! We don’t have the real product here to show, so how are we going to run the press release?!” The other says, “I agree that we should postpone the press-release, but it should be done as soon as the product arrives!”

After a heated discussion, both of them leave, frustrated they didn’t reach a common ground.

Wait… isn’t there something wrong here?

As you can see, of course there is! They did reach a common ground: the press release should be postponed. Yet, to them it seemed they had completely different opinions. Chance are you’ve been through this situation before (I certainly have). But what, after all causes this?

It’s simple: sometimes we just talk, but don’t speak the same language. And if this is the problem, here’s the cause: we are not communicating our messages effectively.

A Crash Course On The History of Communication

First, if you want to understand what is effective communication, then you must understand how communication was born. Here’s an abridged story.

As Denise Susan-Besserat states in her book, How writing came about, people have been communicating with each other since the Paleolithic – around 2,6 million years ago. Language was still limited, but they talked to each other to pass culture over the generations. During that process, language developed from small sounds into complex ones, and non-written communication evolved from scratched bones (possibly to count the seasons). After that, it evolved to count goods, (when farming was born, around 8000 B.C.E). It was only circa 3100 B.C.E that language started to express abstract ideas and started to transform into the writing we know today. Still, the concept of communication had not been born yet.

The word “communication”, according to Teorias da Comunicação, by Antônio Hohfeldt et. al, comes from the Latin word Communicatio (munis, “to be in charge of”; prefix co, “simultaneity, meeting”; and by the suffix tio, a particle of emphasis). The concept came from Christian monks, who would have their nightly soup and talk, gathering their isolated peers. Impressive how people from ages go could grasp something we can’t, right?

Three Signs of Ineffective Communication (And Three Possible Solutions)

  1. I’m not listening! La, La, La, La! – it may sound funny, but people sometimes disagree because they are not listening to each other. Had they actually paused and acknowledged what each other had to say, they would see they were talking the same language all along. If listening without pre-judging worked with old Christian monks, it should help us too, right?
  2. Using a lot of jargon – don’t do this unless you are talking to people from the same field as you. In advertising, for instance, “seducing” someone means convincing this person to take action (buy something, hear something, and so on). If you’re an advertiser and you’re talking to an average mom, saying you’re creating an “ad” to “seduce” 7-year old girls is asking for trouble.
  3. It’s all about me – if you are listening, as suggested before, but you are not giving room for someone to talk, this person might as well do the same. If anyone comes to you saying (s)he has a problem (especially a problem with you), ask questions about it. Show you care and sympathize when you can. Chances are this person will be a lot more open and you’ll reach a common ground. If you don’t, don’t force things – disengage from the conversation.

Business Communications

Business communications are amongst the most important in life – getting what we do right in the workplace is essential. Being a good employee has benefits for the whole team – including you, and being great at your job starts with being a good communicator. It doesn’t matter where you sit in the business hierarchy, because everyone is protected by employment law and other rules and regulations.

There are four ways you can ensure you’re communicating effectively with your colleagues, these are:

Feedback – always tell your colleagues what they’re doing well

Progress reports – keep your superiors in the loop

Don’t be afraid to speak your mind (in moderation)

Seek feedback from colleagues


We all love a bit of feedback – usually when we’ve done something well. A pat on the back and a show of appreciation from superiors is usually enough to put a smile on the face of any employee. It might not always be you wearing that smile – but it can be you putting that smile on someone else’s face. So next time your work mates do something to help you, or impress you – make sure you thank them for it, and their efforts don’t go un-praised.

Feedback works both ways too though – so if they do something you don’t quite approve of it’s important you tell them. In a roundabout way it’s a good idea to mention to your colleagues what you don’t appreciate from them – but don’t go in all guns blazing. Usually a civil conversation will straighten out any kinks in the relationship between you and your colleagues. Effective business communications start with feedback.

Progress reports

If you forever seem to be behind with your work, and always in trouble with your boss – now’s the time to turn a new leaf. Keep your boss in the loop – tell them where you’re up to. Communication is great – because your boss might suddenly realise the fault doesn’t lie with you, and they’ve been overloading you with work. Keeping your superiors and colleagues in the know with where you are up to really helps everyone out.

Speak your mind

This tip is to be used with caution, because 99% of the time managers do know what they’re talking about. Here we’re looking at the 1% of the time they don’t. It’s up to you to raise it with them when they’re wrong – in a civil manner of course. It’s not an opportunity to be a know-it-all, but it is your opportunity to have your say. Speaking your mind is also a good tip for those who feel picked on or bulled, don’t suffer in silence.

Seek feedback

Regularly asking your colleagues and bosses how you’re doing might appear on the surface like you’re fishing for compliments, but it’s actually a good way of finding out where your weaknesses lay. When you know your weaknesses, you can address them – and that’s great for everyone. Don’t go annoying the rest of the team asking them questions about your performance, but by all means bring it up in conversation now and then if you’re genuinely interested in how other people feel about you as a colleague.

Unfortunately not all employees are proficient when it comes to business communications – which can lead to much bigger problems further down the line. These top tips are a good way to start becoming more proficient in business communications.